Good Business Proposal
Good Business Proposal
In this article you will know each of the things you need to create a business proposal once you finish reading it. How about?.
business proposalThat’s my friend !, easy and fast.
Loan me approximately 5 minutes of reading and you will confirm that it is true.
You will only need to take note of the things I tell you.
With these 7 steps you will get an idea of everything you need to define, evaluate and research to make your business proposal.
Are you ready? … Yes?
Well let the party begin!
First of all, be VERY clear what we are going to deal with here …
1- What is a business proposal?
A business proposal will gather all the information necessary to evaluate and successfully carry out a business, whatever its market.
Develop it, it is vital to thoroughly recognize where you are getting. Maybe, what you see now as the goose that lays the golden eggs, is nothing more than a broody hen (which does not lay eggs for all those who do not know what I mean).
2- What are the characteristics of a good business proposal?
The most important thing is that it is objective and realistic, only attends to the fundamental and important for the business to work and is based on real data and objectives. No assumptions!
On the other hand, the business proposal must be clear and concise. If we go, it can be understood by a 6-year-old child! Be specific and do not go around the bush, but above all, do not do it convoluted, try to optimize each data and make it easy to understand.
And finally, it must be a complete proposal, that nothing remains hanging. Naturally, you will have to be a retailer and review it several times as if you did not know what it is about, as well as with the eyes of a stranger. Psee! That does not mean you have to take anyone’s eyes off eh? 😉
3- What does a business proposal contain?
Good friend, here we come to the party, prepare ballpoint and paper because this part is one of the most important of these 9 steps.
It is important that you take the time to reflect on all this.
Every business has an explicit and described mission. You have to translate into your business proposal what is the purpose, the greatest desire of your business. And here it is not worth including something like “the mission of this business is to make me rich” or “the mission of my business is to make me powerful” or “to achieve financial freedom”.
If not something less superfluous, more altruistic, something capable of raising the entrepreneurial spirit of anyone, a common good that is able to improve the lives of many people or solve a general problem that society suffers.
Answer questions like “what I want to achieve” and “how will I get there”. As you may have noticed, it goes hand in hand with the mission, they are close friends we go, the one without the other, they would not be anything hehehe.
Ohhh yes!. I love this part. What values does your business, your team ?. The philosophy of the group, the way of doing things, what makes us do things as we do them.
The values of our business are those beliefs and irremovable principles that we will hold onto during the journey of the venture. I will give you some examples of values: Transparency, honesty, camaraderie, respect, loyalty …
Because without objectives, there would be no business in any way. We need to propose certain goals and objectives to get a good business proposal. What are we going to get? In what time?
Whether at the customer level, “in the first year, we will have achieved the loyalty of 1000 customers of our product”, at the economic level “in the first 6 months we will have achieved $ 30,000” or in any other case, the important thing is that they are realistic and can be overcome Define your objectives well, in a scalable way, and you will achieve a profitable business.
And here, the parent scheme, the summon of the sumunals, which will give meaning to all the previous parts of our business proposal. How are we going to get all this?
Easy, we must capture each of the requirements that will shape our business. Your key activities, your economic resources, your value proposition, your target audience, your way of reaching them …
In short, there are 9 points that make up a business model according to Alex Osterwalder’s canvas. As it is long to explain, I leave you in this link more information so you can see what you should define in terms of structure.
Schön Business Plan Vorlage from Good Business Proposal , source:mustervorlagen.club
4- Why make a business proposal?
Be clear who you are going to address. You may want to create the business proposal only to have an action plan to follow, that is, for your own use.
In that case, breathe easy, the fact that you are not going to expose it to anyone, will make you work on it with less stress and you will achieve a proposal that you will understand superbly and will be of help as a guide.
Maybe, however, you are going to present your business proposal to investors or that you are looking for a partner or ally to carry out the business together.
If you are looking for someone to invest in your idea, such as an angel investor, then make a good proposal to get their attention, do not invest their money in anything. And above all the clarity of the project is a point that they take into account. If you put yourself in their place, would you invest your money in a project that you do not see at all clear?
Always keep in mind who is going to read that business proposal, put yourself in their shoes and be as reticent as they would be. Demand the impeccability and you will triumph!
If you want to carry out this project yourself and prefer to have everything tied up, I have to tell you that you are on the right track, since doing the business proposal will give you a bird perspective and will help you a lot in your new way as an entrepreneur.
5- Market analysis
You need it, that’s right, and you have to translate everything into your proposal. And you will say, okay, how do I analyze this? Well, investigating.
Before that, you can ask yourself 3 relevant questions to clarify your mind and focus on a specific segment and audience:
Does the product or service I want to offer satisfy any desire?
Does the product or service solve a problem?
Well, and from there, to whom? Once you solve these 3 unknowns you will know where to go to ask, where to consult, where to look for data.
6- How does my product or service satisfy / help the client?
Here you will define your value proposition, your competitive advantage and your differentiation from the rest, in the case that it is something that has already been invented (which is the most normal, go …).
We can enter the internal part of our business, recognizing what the strengths and weaknesses are.
This will help us to recognize why we are going to be competitive, why we are going to deserve the attention of our potential clients and why they should choose us and not the rest.
We can also observe around us and analyze the opportunities and threats that exist in our market. What sharks are there in that sea? What are we facing? or what circumstance or fact could we take advantage of to leverage our business and favor us in the short / long term?
Knowing the problem solves our product is key. If it does not solve a problem then it is not a good product.
7- Marketing plan
This plan will lead us to show how we will achieve our objectives, how we will be visible to our target audience, what strategy we will follow to be competitive in the market.
Here we will detail the way to reach our customers, the dissemination channels we will have and everything that has to do, with sales.
If marketing is not your strong point, my advice is that you put yourself in the hands of experts or at least, try to get up to date to develop a decent marketing plan.
For my part, I leave here some of the articles we have written on this topic to guide you:
Discover the new marketing – eBook
What is marketing
What is inbound marketing and how to get it
How to advertise by email
Risto’s annoyance marketing
Marketing is always necessary. But we must admit that we can not know everything and there are things that we will have to delegate.
And now that you know how to make your business proposal, you only have one thing left …
Take action and get down to work!
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